Momentum Content Collective
The content was performing. The clients were happy. But scaling meant hiring more coordinators to do the same repetitive work: chasing submissions, reviewing footage, clipping videos, ensuring brand voice consistency, and managing approval workflows across multiple stakeholders. A single campaign involved 15-30 creators, each submitting raw content that needed to be reviewed, edited, captioned, reformatted for different platforms, and routed through client approvals. Every step required human hands.
We mapped the full campaign workflow—from creator onboarding to final delivery—and identified where consistency, speed, and structure mattered most. The goal wasn't to remove the human eye from creative decisions; it was to eliminate the tedious work that delayed those decisions. We prioritized automation that caught issues early, maintained quality, and kept everyone aligned without constant check-ins.
- Automated workflow orchestration that tracked every piece of content from submission to approval in Airtable—no more "Where's that file?" messages. - Smart onboarding portal that guided creators through brand guidelines, collected submissions in a standardized format, and scored content quality automatically—issues flagged before review, not after. - Voice cloning for brand consistency that generated on-brand voiceovers instantly—no more recording 12 takes to match tone, no more delays waiting for the "right voice." - Intelligent content classification that tagged submissions by platform, format, and campaign type, then routed them to the correct approval queue—the right person saw the right content at the right time. - Automated clip generation that identified highlight moments in long-form videos and produced platform-optimized shorts—editors refined instead of starting from scratch. Why this worked: - Defaults enforce quality: Creators couldn't submit without meeting baseline requirements. The system caught formatting issues, missing assets, and off-brand content before it hit the team's queue. - Time returned to strategy: Production time dropped from 20+ hours to 90 minutes per campaign. - Coordinators shifted from chasing files to optimizing creator performance and client relationships. Scale without headcount: The team went from handling 8 campaigns per month to 24—same team size, triple the output. The result: the agency stopped being bottlenecked by operations and started being limited only by how many great creators they could find. Coordinators went from project managers to performance optimizers. And instead of drowning in revisions and file requests, the team was doing what they built the business to do—connecting brands with creators who actually moved metrics.
